Stephen Jeske

Content attribution is the determination of which pieces of content or touchpoints in the customer journey contributed to a conversion or sale.

Content amplification is the strategies and tactics used to increase the reach and visibility of content, such as social sharing, influencer outreach, and paid promotion.

Content accessibility is ensuring that content is accessible to all users, including those with disabilities, by following web accessibility standards.

Competitive content analysis is the process of evaluating the content strategies and assets of competitors to identify strengths, weaknesses, and opportunities for differentiation.

Click-through rate is the percentage of people who clicked on a link or ad in comparison to the total number of people who saw it.

Click-depth analysis is an assessment of how many clicks it takes for users to reach the desired content, which can highlight navigation or usability issues.

A canonical URL is a tag used to specify the preferred version of a webpage when there are multiple URLs that point to similar or duplicate content.

A call to action (CTA) is a prompt that encourages visitors to take a specific action, such as signing up for a newsletter or requesting a demo.

A buyer persona is a semi-fictional representation of your ideal customer. It provides a deeper understanding of the motivations, needs, and wants of a target audience.

Bounce rate is the percentage of visitors who navigate away from a webpage after viewing only one page. This measurement can indicate content relevancy and user engagement.