Content relevance is ensuring that content is timely and appropriate for the intended audience and context.
What is content relevance?
It’s the degree to which an item, such as a blog post, website page, or advertisement, is suited to the audience it is targeting. Content relevance is determined by a combination of factors, including language, message, format, and channel. The content must be tailored to the unique needs of the target audience to create an effective connection. Content relevance can be measured by tracking analytics such as website visits, click-through rates, and lead generation.
Why is content relevance important?
It helps to ensure that content is tailored to the target audience. Content relevance improves user experience, as it provides readers with pertinent information. It enables content to be more effectively surfaced by search engines. Plus, it increases the likelihood of user engagement with your content. Utlimately, it can help to boost organic traffic and conversions.
Why does a content strategist need to know about content relevance?
Content relevance is important because it drives the success of a content strategy. Content strategists need to understand how to create content that resonates with their target audience. Content relevance helps ensure that content is engaging and useful for the reader — which is also an important part of conversions. So content strategists need to understand and know how to measure it. Plus, paying attention to relevance helps content strategists focus on creating content that will help them achieve their goals.