Content Repurposing

Content repurposing is the practice of taking existing content and adapting it for use in different formats or on various platforms.

What is content repurposing?

Content repurposing involves transforming existing content into new formats or repackaging it to serve different purposes or target different audiences. Not to be confused with content republishing, which focuses on redistributing the same content across various platforms. Reformatting an article, podcast, or video into something else, such as a white paper, infographic, or webinar are examples of content repurposing.

Why is content repurposing important?

It’s often used to extend the reach of an existing piece of content by targeting new audiences and distribution channels. Often that’s easier than creating new content from scratch, saving time and money. Content repurposing helps increase brand visibility and engagement on multiple platforms. Plus, it allows marketers to leverage existing content in different formats, such as videos, slideshows, podcasts, infographics, etc.

Why does a content strategist need to know about content repurposing?

Reusing one piece of content in multiple ways allows content strategists to maximize its value. But it’s important to make sure the content is optimized for its respective platform and format. Content repurposing is a great way for content strategists to save time and resources, while also ensuring the quality and consistency of their content. It’s a great way to promote content to new target audiences and increase engagement.

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