A content strategy document formal document outlining a company’s content strategy, including goals, target audience, channels, and key performance indicators.
What is a content strategy document?
It’s a written plan that helps guide content creation, distribution, and measurement. It outlines the goals of your content, as well as the target audience, tone, format, and platforms you’ll use to reach them. A well-crafted content strategy document should be used to guarantee that all content created is consistent in quality and message. It also helps to keep track of the performance of any given piece of content. Finally, it provides an overview of the team responsible for managing the content and an outline of how they’ll do so.
Why is a content strategy document important?
This document helps organizations plan, prioritize, and measure content marketing activities. It can help quantify the ROI of the content strategy and make sure that all stakeholders are on the same page. Plus, it provides a framework for creating a consistent voice across all media platforms. It can also help with collaboration between departments, ensuring that everyone is informed about the content goals. Companies save time and money by streamlining their content creation process, which occurs when you have a written content strategy.
Why does a content strategist need to know about content strategy documents?
It’s important for a content strategist to be familiar with the structure and content of a content strategy document so that they can communicate effectively with clients and stakeholders. The document outlines the goals, objectives, and action steps of a content strategy — fundamental responsibilities of a content strategist. Also, the document guarantees a website or other digital project is built with the customer in mind. Content strategy documents are also used as a reference point when making changes or updates to the website or digital project. Finally, it provides a framework for the strategist to measure success.