Long-Tail keywords are longer and more specific keyword phrases that have lower search volume and often result in higher-converting traffic.
What are long-tail keywords?
These phrases usually have three or more words that are specific to a product, service, or industry. The longer the phrase, the more specific it is. This means long-tail keywords have less competition but more targeted traffic. They’re often more effective than short-tail (two-word) phrases because they target users who are likely further along in their purchase journey. These high-purchase-intent terms typically bring in the most leads.
Why are long-tail keywords important?
Long-tail keywords are used in specific search queries and can help you target more relevant audiences. Targeting this bottom-of-the-funnel keyword can lead to more qualified traffic. You won’t get as much traffic as top-of-funnel terms, but it will be of better quality.
Why does a content strategist need to know about long-tail keywords?
Targeting long-tail keywords forms part of a well-rounded content strategy.
- Long-tail keywords provide more accurate targeting, allowing content strategists to target qualified leads.
- Long-tail keywords can sometimes be easier to rank for than generic keywords, increasing organic reach.
- Long-tail keywords help content strategists better understand their target audience and what content resonates with them.
- Using long-tail keywords in content helps to create a better user experience since they are more specific and relevant.
Optimizing for long-tail keywords can help improve the visibility of a website in search engines.