Content compliance is adhering to legal and industry-specific regulations and standards when creating and sharing content.
What is content compliance?
It’s the practice of ensuring that all content is legally compliant and adheres to industry standards. This includes copyright law, trademark law, data privacy laws, spam and phishing laws, and other applicable rules. Content compliance also requires an understanding of web accessibility standards, such as WCAG 2.0.
It involves an evaluation of the content itself, as well as how it’s distributed or published. Monitoring the content over time to ensure that it remains compliant is another important aspect of content compliance.
Why is content compliance important?
Content compliance is necessary for businesses to remain compliant with the laws and regulations in their industry. It’s essential for creating content that adheres to industry standards and regulations. Lack of content compliance can lead to expensive fines, lawsuits, and other legal ramifications. Content compliance helps ensure that websites are accessible to all users regardless of disability or other barriers. Plus, content-compliant websites offer a better user experience. This can be beneficial from an SEO perspective.
Why does a content strategist need to know about content compliance?
It’s important for content strategists to be aware of content compliance as it affects the design and presentation of web content. They need to be aware of the laws, ethics, and guidelines related to content creation and distribution. They must understand the specific requirements of each platform or medium to ensure content is compliant with those standards. Content strategists need to make sure that all content they create or curate follows the appropriate guidelines for the platform it will be used on. They should also be aware of copyright issues when using third-party content, images, videos, etc. in their content strategy.