Content curation is the practice of finding, selecting, and sharing relevant third-party content with your audience to provide added value.
What is content curation?
The process involves collecting, organizing, and sharing content from a variety of sources. This can be done manually or with software. Successful content curation requires knowledge of the target audience and the ability to identify relevant and quality content. Done well, content curation can help build relationships with other content creators and increase exposure for those creators.
Why is content curation important?
Content curation can help in several areas, including:
- Increasing the visibility and engagement of content.
- Reducing the amount of time needed to research a topic.
- Establishing a brand as an authoritative source in its industry.
- Ensuring accurate and diverse information.
Why does a content strategist need to know about content curation?
Content curation is a powerful tool for content strategists to use. It helps them create and organize relevant content for their audience. Plus, it enables content strategists to understand their audiences better, allowing them to create more targeted content. Content curation can be used to find new topics to write about, increasing the diversity and richness of content. By curating content, content strategists can build relationships with other experts in their field and expand their reach. Also, content curation can provide an efficient way to identify trends in the market-place and capitalize on them quickly.