Content promotion is the methods used to increase the exposure of content, including email marketing, social media, and paid advertising.
What is content promotion?
To promote content, you need to actively market and publicize content across different channels. Typical promotional activities include blogging, link building, paid advertising, and social media sharing. The goal of content promotion is to increase the visibility and reach of content, resulting in more website traffic and conversions. SaaS businesses need to test which channels are most effective for promoting their content. They also need a well-defined strategy to be successful.
Why is content promotion important?
Content promotion helps in many ways, including:
- Expanding reach and visibility of content
- Engaging the target audience.
- Building relationships with customers.
- Establishing credibility and trust for the brand.
- Increasing the chances of content being shared or repurposed.
Properly executed content promotion not only promotes a page, it builds awareness for the brand.
Why does a content strategist need to know about content promotion?
Content strategists need to understand the various channels and techniques used for content promotion. They should be able to identify which channels are best suited to a particular piece of content. Also, they need to know how to use content promotion to reach target audiences. As well, they need a firm grasp of how content promotion can help drive traffic and conversions. Obviously, content strategists will have to develop a sound strategy to ensure effective promotion of content.