Content marketing is the practice of creating and distributing valuable, relevant content to attract and engage a target audience.
What is content marketing?
It’s a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing can include blog posts, infographics, podcasts, ebooks, videos, and more. The goal of content marketing is to drive profitable customer action by creating and curating content that’s valuable to the target audience. Content marketing helps build relationships with potential customers by providing them with useful information. It can convert prospects into customers. Plus, it can help build brand awareness and loyalty by providing customers with helpful content.
Why is content marketing important?
Content marketing directly contributes to:
- Building awareness
- Converting prospects into customers
- Increasing adoption
- Creating advocates
Everything that content marketing does contributes to more sales and increased revenue.
Why does a content strategist need to know about content marketing?
Content strategists need to understand the fundamentals of content marketing in order to create impactful content. They should be aware of the different types of content and how they can be used to reach a target audience. Content strategists need to understand the importance of optimizing content for search engines. They must be able to create effective campaigns and measure their effectiveness. Plus, they should understand how to use analytics to inform decisions about content creation and promotion.