A content calendar is a schedule that details when and what content will be published, helping to maintain a consistent posting strategy.
What is a content calendar?
A content calendar is a document or tool used to plan, organize, and track content. It provides a holistic view of the content and helps keep track of deadlines. That’s why it’s often used to plan out future posts or campaigns. A content calendar can be used for both short-term and long-term planning. An added benefit is that they help ensure that the content follows the brand’s voice and message.
Why is a content calendar important?
A content calendar is important for organizing content creation and publishing goals. It provides an overview of all content generated in one place. That helps when it comes to setting deadlines, assigning tasks, and tracking progress. Calendars can be used to plan for seasonal or special events. They’re helpful in maintaining consistent brand messaging across channels.
Why does a content strategist need to know about content calendars?
Content calendars are essential in organizing and planning content creation, distribution, and promotion. It serves as a source of truth. It’s a central point where content strategists can collaborate with other departments and teams on content creation. Content calendars help support the overall marketing strategy by providing visibility into how content supports each goal. They can help measure the success of content efforts and inform future decisions.
Content calendars provide a clear timeline for when content should be created, published, and promoted.