Content freshness is the degree to which content is up-to-date, relevant, and useful.
What is content freshness?
It’s also the practice of regularly updating and refreshing existing content to keep it current and relevant. Older content can still be fresh as content freshness is determined by the level of expertise and insight it offers. Content freshness should be monitored regularly to ensure it remains accurate and useful for readers. Keep content fresh by regularly updating content with new information or insights.
Why is content freshness important?
There are many reasons to keep content fresh, because it:
- Helps to capture new audiences.
- Helps to keep existing audiences engaged.
- Contributes to improving the user experience
- Can be an important factor in ranking for certain search queries.
- Can be used as a marketing tool to promote new products and services
Why does a content strategist need to know about content freshness?
A content strategist needs to know about content freshness to ensure that their content is up-to-date and relevant. It’s especially important for SEO purposes as search engines may prioritize recent content for certain queries. Stale content can damage a website’s user engagement, leading to a decrease in traffic. Content freshness also ensures that website visitors are exposed to the most current information, making them more likely to return. By understanding the concept of content freshness, content strategists can better plan and manage their website’s content.