Content inventory is a comprehensive list of all the content assets a company has, including their format, location, and status, to assess their value and relevance.
What is content inventory?
It documents all the content on a website and occurs before conducting a content audit. A content inventory contains all types of content, including text, images, audio, and video. It can be used to improve usability and accessibility. It can also identify gaps in the content, as well as track changes over time. Content inventories can be done manually or with the help of software tools.
Why is content inventory important?
Content inventory helps businesses understand their content and makes sure all content is up-to-date, organized, and relevant. It helps identify gaps and redundancies in content. This provides an opportunity to identify and fill those content gaps. It can also support decisions about which pieces should be kept, retired, or updated to better meet the needs of the audience.
Why does a content strategist need to know about content inventory?
Content inventory helps inform decisions about content strategy. It enables content strategists to identify what content they have, what it’s used for, and how often it should be updated. It also helps them understand what content needs to be added or removed. Content inventory can be used to ease website migrations and redesigns. Lastly, it can help identify opportunities to streamline content management processes.