Content KPI

A content key performance indicator (KPI) is a specific metric used to measure the success and impact of content marketing efforts.

What is a content KPI?

It’s used to measure the success of specific content. Usually it comparing the performance of content against organizational objectives. Popular metrics include:

  • Number of page views
  • Time spent on page
  • Social media shares
  • Engagement rate.

Content KPIs can also be used to identify areas of improvement and opportunities for growth.

Why are content KPIs important?

Content KPIs offer a way to measure the success of your content strategy. They provide insight into what types of content are resonating with your target audience. By tracking content KPIs, you can make adjustments to your content strategy to optimize results. Plus, they help you identify areas where you can improve and grow. Knowing which content is performing well allows you to populate your website with more of the same type of content.

Why does a content strategist need to know about content KPIs?

There are many reasons why a content strategist should be aware of content KPIs, because they:

  • Help measure the effectiveness of a content strategy.
  • Can be used to inform decision-making and identify trends.
  • Are essential for tracking progress and setting goals.
  • Can provide an indication of how well content is resonating with its audience.
  • Can help shape the direction of a content strategy by providing insights into what works and what doesn’t.

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