Content siloing is a strategy that organizes content into thematic categories or silos. This makes it easier for users to navigate and find relevant information.
What is content siloing?
Content siloing is a content strategy technique used to organize content into different groups based on topics. Some marketers refer to it as content grouping, content clustering, or content categorization. Whatever you call it, the process helps make content easier to find and navigate for readers. Plus, it helps search engines understand the structure and topic of a website better. Content siloing is especially important for large websites with many pages and lots of content.
Why is content siloing important?
Content siloing helps marketers create structure and hierarchy to their websites. This allows for a better navigation and user experience. It can also help increase the relevance of the content, by grouping related content together and ensuring that visitors are only presented with relevant information. Content siloing also helps search engines understand the structure of a website. Spoon-feeding them in this manner helps with indexing and ranking pages. With content siloing, visitors can quickly access the information they are looking for, leading to more conversions. It can also be used to segment content into different areas, such as a blog or product page, making it easier for users to find what they need.
Why does a content strategist need to know about content siloing?
By understanding the concept of content siloing, a content strategist can ensure that related pieces of content are grouped together and linked in a logical manner. This makes it easier for users to find the information they are looking for and helps improve the overall user experience. With this better organization of content, search engine crawlers are more likely to index the pages. Plus, it helps them understand the structure of a website and how it’s organized. Anything you can do in this regard is a bonus when it comes to Search.