A content stack is a collection of tools, software, and resources used to manage, create, and distribute content effectively.
What is a content stack?
Content stacks are used to build all manner of websites, e-commerce stores, and applications. They’re made up of software systems that are often integrated, such as a CMS, content collaboration platform, analytics platform, and digital asset management system. Content stacks can also incorporate third-party services such as payment processors and marketing tools. A content stack is designed to streamline the process of creating and managing content so that it can be easily delivered to users.
Why are content stacks important?
Tools within a content stack help to organize different types of content in a way that’s easily accessible. They can be used to target specific audiences with tailored content. That software can ensure that content is consistent and up-to-date across different channels. Ideally, a content stack reduces the time and effort required to manage content. Plus, make it easier to track and measure the performance of content.
Why does a content strategist need to know about content stacks?
A well-designed content stack saves a content strategist time, money, and resources when planning out digital content. It can help break down complex projects into manageable pieces. Using a content stack allows content strategists to quickly identify key stakeholders, understand user needs, and target specific audiences. Content strategists need to keep abreast of the technological landscape and make informed decisions about the best tools and platforms for their projects.