Engagement rate is a metric measuring the level of interaction and audience involvement with content, often expressed as a percentage of total impressions or reach.
What is engagement rate?
It measures the number of interactions users have with the website, such as how long they spend on the page, how often they click links, and how often they share content. Engagement rates can be used to measure the success of marketing campaigns or content strategies. It’s a key metric for content marketers to track and optimize for in order to increase customer engagement with their brand and products.
Why is engagement rate important?
It can help to determine which content is resonating with the audience and which isn’t. Content marketers use engagement rates to measure the effectiveness of their campaigns. Understanding engagement rates can help content strategists optimize content for maximum engagement.
Why does a content strategist need to know about engagement rates ?
Content strategists need to understand engagement rate in order to develop content that resonates with their target audience. Just like content marketers, they can use this metric as a measure of success. Content strategists need to be aware of trends in engagement rate over time to ensure that their content remains relevant. They can also use engagement rate data to inform decisions about which topics and formats are most successful. Content strategists should understand how external factors such as the platform used for delivery can affect engagement rates.