A content strategist is a marketing professional who develops, plans, and oversees the creation of content for digital platforms.
What is a content strategist?
They’re primarily responsible for ensuring that all content supports business goals. They also make sure the content is engaging, relevant, and optimized for the platforms on which it’s distributed. Content strategists also help to create a unified voice and message across all channels and platforms. They analyze the performance of existing content and make recommendations for improvement. Content strategists often work closely with other departments to ensure that customer needs are met through well-executed content.
Roles and responsibilities
The role of a content strategist is incredibly multifaceted and requires one to have diverse skillsets. As such, it’s important for them to stay up-to-date with the latest industry trends in order to best serve their brand or client. At the core of this position lies an understanding of what audiences need and how they can be provided with engaging, optimized content that meets those needs. Additionally, strategists must have strong technical expertise in areas such as:
- Search engine optimization
- Creative problem-solving
- Analytics
- Research
- Copywriting
- Graphic design
- Web development
- User experience design
- Video production and editing
- Brand voice and tone development
- Photography and photo editing.
Moreover, strategists should be able to effectively collaborate with team members from different departments while still meeting tight deadlines. Finally, they must also be good at analyzing data, so they can see what’s working and what needs improvement with their strategies. Overall, the role of a content strategist is vital for any organization looking to increase engagement rates with their target audience through various digital platforms.
Skills and qualifications needed
A successful content strategist must have a variety of skills in order to be successful. The most important are strong research and analytical skills that can help them create engaging and optimized content. Content strategists must be good writers to create stories and copy that will capture people’s attention. Additionally, an understanding of SEO principles is essential for any content strategist to maximize website visibility and drive traffic to their web page.
Social media platforms are becoming increasingly important for businesses looking to engage with customers, so familiarity with these tools is key for strategists. Content curation is also a vital skill. It allows them to evaluate the quality of existing content on the web and repurpose it in creative ways that will capture their audience’s attention. Lastly, a knowledge of content management systems (CMSs) such as WordPress or Drupal is necessary for strategists who need to update or add new content quickly and efficiently. Organizations can improve their campaigns by having the right person who can create engaging, optimized digital content that meets customer needs and drives business growth.