On-Page SEO is any optimization technique applied directly to web pages to improve their search engine rankings, including keyword optimization, meta tags, and content structure.
What is on-page SEO?
It’s a set of techniques used to optimize website content for search engine visibility. This involves optimizing HTML elements such as title tags, meta descriptions, headings, body content, and URLs. The goal of on-page SEO is to make a website easier for search engine crawlers to understand what the page is about and how it’s relevant to users. Search engines use algorithms to measure the quality and relevance of a website’s on-page content. So, properly implemented, on-page SEO can improve rankings.
Why is on-page SEO important?
On-page SEO is a key factor in helping search engine spiders identify the content of a webpage. Search engines use on-page SEO factors to determine which pages are relevant and should be displayed in the SERPs. Optimizing the content of your webpage can help you rank higher in the SERPs, which can bring additional traffic. Plus, it helps improve user experience, which can lead to increased conversions and revenue.
Why does a content strategist need to know about on-page SEO?
On-page SEO is a critical component of content strategy and it requires an understanding of how search engine algorithms work. Optimizing content for search engines can increase the visibility of a page and drive more organic traffic. So content strategists need to be familiar with best practices in this regard. Meta descriptions, title tags, and image optimization are also part of content optimization and shouldn’t be ignored. Lastly, content strategists should be comfortable analyzing web analytics data so they can assess the impact of their content.