Organic search traffic is the number of visitors to a website who arrive through unpaid, non-advertising search engine results.
What is organic search traffic?
This type of web traffic is generated when a user clicks on a link in the search engine results page (SERP). Organic search traffic is also referred to as “natural” or “organic” traffic. SEO (Search Engine Optimization) techniques such as optimizing titles, meta tags, and content are often used in an attempt to improve rankings and traffic.
Why is organic search traffic important?
Organic search traffic is a key indicator of the success of a website’s SEO strategy. It increases brand visibility and helps businesses get more leads and conversions. Organic search traffic is made up of users who are actively looking for content related to a particular topic or query. Traffic is free and can generate more long-term value than paid search traffic.
Why does a content strategist need to know about organic search traffic?
Organic search traffic can provide insights into the performance of content across different webpages. It can also help content strategists identify topics that are currently trending and create relevant content for them. In order to optimize their content for search engines, content strategists need to understand organic search traffic. Plus, it can be used to measure the success of a content strategy and identify areas for improvement. Which is why content strategists need to know how to track and analyze organic search traffic metrics.