Search engine ranking is the position of a webpage in search engine results for a specific keyword or query.
What is search engine ranking?
Rankings are determined by a variety of factors, including on-page content, off-page content, keyword usage, and page loading speed. Search engine ranking affects how websites appear in search engine results pages (SERPs). Improving search engine rankings can help increase website visibility and organic traffic. Search engine optimization (SEO) is the process of optimizing webpages and content to improve search engine rankings.
Why is search engine ranking important?
For B2B SaaS companies that rely on organic search traffic, ranking is an important issue:
- It’s integral to improving the reach of a website and its associated content.
- It helps boost visibility of your content, which can result in higher web traffic.
- It can lead to higher conversion rates, as visitors are more likely to click on a website with a high SERP position.
Achieving high rankings is a continuous process that requires ongoing maintenance and optimization.
Why does a content strategist need to know about search engine ranking?
Search engine rankings can determine the success or failure of a website. Content strategists need to understand how search engines rank content to ensure their content is visible and effective. In order to maximize visibility and effectiveness, they should be aware of the latest SEO trends and best practices. Content strategists should know how to optimize content for a better ranking in search engine results pages (SERPs). They should also be able to track metrics related to their content’s performance in SERPs.