Domain Authority

Domain authority is a metric that reflects the overall strength and authority of a website, often measured on a scale from 0 to 100.

What is Domain Authority?

It’s a metric created by Moz to predict how likely a website will rank in search engine results. It relies heavily on the quality and quantity of links pointing to a site. Link popularity, domain age, and content quality are other metrics that Moz uses in its calculation. Note that Moz isn’t affiliated with Google and that Google has said many times that they don’t use Domain Authority in their ranking determinations. There are other domain authority metrics that measure different factors. These include Majestic’s Trust Flow, Semrush’s Domain Score, Alexa Rank, and Ahrefs’ Domain Rating.

Why is Domain Authority important?

As mentioned previously, Dopmain Authority isn’t a ranking factor. So from that perspective, it has no importance. However, it can factor in to your success at link-building outreach. Link builders often use Domain Authority (DA) as a metric when deciding whether to link out to a site or not. A low DA may be viewed negatively in this situation.

Why does a content strategist need to know about domain authority?

Domain authority can be used to evaluate the overall strength and quality of a website, helping content strategists determine which sites to prioritize for content placement. Domain authority can also be used to track the success of your content marketing efforts over time, as higher domain authority implies higher visibility for your content.

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