Page Authority

Page authority is a metric used to measure the strength of a web page.

What is page authority?

It’s scored on a 0-100 scale, with higher scores indicating better performance. There are different ways of measuring Page Authority. Moz uses backlinks as the main driver of its calculation, while MarketMuse uses content performance. Page authority is one of many metrics used to measure the performance of web pages, and it is important for content strategists to understand it.

Why is page authority important?

Page authority isn’t a metric that search engines use. But it can help content teams in measuring the success of a website’s content. It’s not a predictive metric, so it’s not going to help rank higher, gain more traffic, or generate more conversions. But it can be useful for spotting opportunities to build out supporting content and benefit from the strength of high-authority pages.

Why does a content strategist need to know about page authority?

Page authority can be used as a measure of the success of a content strategy, understanding that it’s a lagging indicator. It’s only a reflection of the past and not a prediction of the future. Nevertheless, it can be helpful in spotting opportunities to leverage existing authority through content optimization or creation of additional content. In that sense, page authority helps content strategists create strategies that are more successful in terms of organic traffic.

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