Duplicate content is content that appears in more than one place on the internet, which can negatively impact SEO rankings.
What is duplicate content?
Duplicate content occurs when two or more pieces of content have largely the same text, either within the same website or across different websites. Duplicate content can sometimes be generated unintentionally, such as through multiple URLs pointing to the same page. It can be caused by a variety of factors including copy-pasting the same content in multiple places. Search engine crawlers are able to detect duplicate content, and will often disregard it or discount its value in search results. In some cases, duplicate content can even be penalized by search engines, making it important for a content strategist to be aware of any potential issues with duplicate content. Tools such as Copyscape or Siteliner can help identify potential issues with duplicate content.
Why is duplicate content important?
Duplicate content can cause confusion for readers and search engines alike. Websites that have a high percentage of duplicate content may find themselves suffering from lower rankings and decreased visibility. Keeping track of duplicate content can help content strategists avoid potential problems with search engine optimization (SEO).
Why does a content strategist need to know about duplicate content?
Duplicate content can lead to a website being penalized by search engines. By understanding the risks associated with duplicate content, strategists can create effective strategies to avoid potential issues. Content strategists should be familiar with various tools for detecting and removing duplicate content. Additionally, they should have strategies in place to prevent duplicate content from appearing on their website.