Schema markup is a structured data format that helps search engines better understand and display information from web pages in search results.
What is schema markup?
This standardized way of describing website content using HTML tags consists of different types of microdata, such as reviews, events, local business information, and more.
Why is schema markup important?
Schema markup allows search engines to better understand the content of a page. That understanding can help improve its search performance. It also enables rich snippets, giving searchers more information about the page’s content. Schema markup can also help with voice search results. Voice assistants like Alexa are better able to interpret the content that uses it. Having schema markup on a page can also increase click-through rates, as it will make the page stand out from other search results.
Why does a content strategist need to know about schema markup?
Having a good understanding of schema markup can help content strategists optimize their web page for search. It can improve the visibility of a website in the SERP. It also plays an important role in helping search engine algorithms understand the context of a web page. Schema markup can be used to highlight key points or features of a website, making it easier for users to find the relevant information they’re looking for.