Rank tracking is the process of monitoring a website’s search engine ranking positions for specific keywords over time.
What is rank tracking?
It helps you measure performance, identify opportunities to optimize your content, and benchmark against competitors. Rank tracking also allows you to monitor content performance, which helps you determine what you need to update or delete to improve your rankings. Using a rank tracking tool, you can track both organic and paid results on major search engines.
Why is rank tracking important?
Rank tracking allows you to measure the success of your content and make adjustments as needed.
- It can help you identify opportunities to outrank competitors.
- It can help you measure the impact of changes in SEO strategies and tactics.
- You can use it to track the performance of keywords over time.
Why does a content strategist need to know about rank tracking?
Rank tracking helps content strategists measure and analyze the performance of their content. In fact, it’s a key tool they use to build successful campaigns and reach their goals. It can provide insights into the effectiveness of different strategies, enabling more informed decisions for future campaigns. Rank tracking can help identify opportunities for improvement in content and target audience engagement. By understanding the performance of their content, content strategists can adjust their strategies to optimize for desired results.