Time on page is the average amount of time visitors spend on a particular webpage, indicating content engagement and quality.
What is time on page?
The metric is calculated by subtracting the page load time from the total time spent on the page. The average time on page is usually between 30 seconds and 1 minute. Time on page can be used to measure the success of content, such as blog posts, videos, or other webpages.
Why is time on page important?
Time on page can indicate how engaged a reader is with the content. It can also provide insight into how long it takes a reader to complete a task or action. Understanding time on page can help content strategists measure the effectiveness of their website or application. By monitoring it, strategists can adjust content to better serve users and increase user satisfaction.
Why does a content strategist need to know about time on page?
Time on page is a metric that can be used to measure user engagement with content. It can help content strategists identify areas of improvement in content. It provides insights into how users interact with the content and which parts they find most interesting. It also helps content strategists make informed decisions about which pieces of content to focus on in order to optimize user engagement. Time on page data can also be used to inform and adjust marketing campaigns.