A title tag is an HTML element that defines the title of a web page and appears in search results as the clickable link.
What is a title tag?
Browsers also use title tags to display a page’s title in the browser’s window or tab. They should be unique for each page and accurately describe the content on the page. Title tags should be no longer than 60 to 70 characters, including spaces, otherwise they’re likely to be truncated when displayed in the search engine results page (SERP). Google often rewrites the title tag, although the changes are mostly minor.
Why are title tags important?
Title tags are an important factor for search engine optimization. They help create a hierarchy for the content on the page, as they appear in the browser tab. Title tags can be used to describe the topic of the page and provide a hint at what visitors can expect from that page. They give readers an indication of whether they should click on your page or not. Search engine algorithms consider title tags when ranking pages, so it’s important to include relevant keywords in them.
Why does a content strategist need to know about title tags?
Title tags are a key factor in search engine optimization (SEO) as they show up in the SERPs. They also help with user experience by giving the user a preview of what the page is about. Content strategists need to be aware of title tags to ensure that their content is optimized for both SEO and user experience. By writing titles that are focused, descriptive, and keyword-rich, content strategists can ensure that their website appears prominently in SERPs. They should also make sure that the title tags are the correct length. Too long or too short of a title tag can affect how your website shows up in SERPs.