Topic cluster is a group of semantically related topics covered across one or more pages of a website.
What is a topic cluster?
It’s a content strategy model that focuses on the interconnectedness of related topics. They use a hub page as a core resource, which is then supplemented by related blog posts and other content. This strategy enables search engines to better understand the relationships between topics. It also helps create an improved user experience for readers, as it provides them with more information about a particular topic. A successful topic cluster should have clear relationships among pages and content pieces.
Why are topic clusters important?
Topic clusters provide a framework for organizing content in a way that’s both strategically sound and easy to navigate. They can help search engines understand the meaning and context of content, which will improve your website’s ranking. By creating topic clusters, you can also target long-tail keywords, as well as related topics and ideas. Using topic clusters also helps you create content that’s comprehensive in its coverage of a particular subject. Topic clusters can also help you create more efficient content marketing campaigns, as they allow you to focus on specific topics and target them more precisely.
Why does a content strategist need to know about topic clusters?
Topic clusters allow content strategists to create an organized and comprehensive strategy for targeting specific topics:
- They can help to increase organic search visibility by providing a more structured approach to SEO.
- They allow for more effective internal linking structures within a blog or website.
By creating topic clusters, content strategists can ensure that they are creating quality, relevant content for users.