Stephen Jeske

A pillar page is a comprehensive piece of content that serves as the cornerstone for a particular topic, with links to related content.

Content personalization is the tailoring of content to individual users or segments to provide a more relevant and engaging experience.

A content performance dashboard is a visual tool that provides at-a-glance insights into how content is performing, including traffic, engagement, and conversion data.

Content ownership is defining and assigning responsibility for content assets within an organization.

Content monetization is the strategy used to generate revenue directly from content, such as through ads, subscriptions, or premium content offerings.

Content migration is the process of transferring and optimizing content when redesigning a website or transitioning to a new content management system.

Content metrics are key performance indicators (KPIs) used to assess the effectiveness of content marketing efforts. Popular metrics include bounce rate, click-through rate, and conversion rate.

Content marketing ROI is the measurement of the return on investment (ROI) for content marketing efforts.

Content marketing is the practice of creating and distributing valuable, relevant content to attract and engage a target audience.

Content mapping is the process of aligning specific pieces of content with each stage of the buyer’s journey to guide prospects from awareness to conversion.