Whether you’re a seasoned content strategist seeking to deepen your knowledge or a newcomer looking to familiarize yourself with the discipline, this glossary serves as a valuable tool to navigate the ever-evolving landscape of content strategy. With concise definitions and explanations, this glossary will enhance your understanding of content strategy, fostering effective communication and collaboration.
User Intent
User intent is the goal a user has when they come to a website or interact with an app.
User-Generated Content
User-generated content (UGC) is content created by customers or users of a product or service, such as reviews, testimonials, or social media posts.