Stephen Jeske

Content management workflow is the defined process for creating, reviewing, approving, and publishing content.

A content management system (CMS) is a software platform that allows the creation, editing, and organization of digital content.

The content lifecycle is the stages of content creation, distribution, and maintenance, including creation, promotion, and optimization.

Content licensing is the practice of allowing others to use your content under specific terms and conditions, often for a fee or with attribution.

A content key performance indicator (KPI) is a specific metric used to measure the success and impact of content marketing efforts.

Content inventory is a comprehensive list of all the content assets a company has, including their format, location, and status, to assess their value and relevance.

Content governance is a set of guidelines and policies that ensure content is consistent and aligns with the brand’s messaging and values.

Content gap analysis is the process of identifying areas where your content is lacking or where competitors are outperforming you in terms of coverage.

The content funnel is the stages that prospects go through in the buying process, from awareness and consideration to decision, and the corresponding content needed for each stage.

Content freshness is the degree to which content is up-to-date, relevant, and useful.