Evergreen content is content that remains relevant and valuable over an extended period, as opposed to time-sensitive content.
What is evergreen content?
The long-term relevance is partially based on the topic and how it’s written. Some evergreen content can remain relevant and useful for years, or even decades. The topics covered typically stay up-to-date due to their timeless nature. Examples of evergreen content include how-to guides, advice columns, and educational pieces. Evergreen content is the cornerstone of a successful content strategy as it helps build trust and authority with your audience.
Why is evergreen content important?
Evergreen content is important because it ensures that your website or blog remains relevant and up-to-date for a longer period of time. It also allows you to create content that can be used over and over again, which helps to save time and resources. Evergreen content also helps establish you as an expert in your field by providing readers with valuable and reliable information. Lastly, evergreen content provides an opportunity to build organic search engine traffic by maintaining a consistent presence in search engine results.
Why does a content strategist need to know about evergreen content?
Evergreen content can help to increase organic search traffic over time. But contrary to popular belief, you’ll need to update this content periodically. Creating evergreen content can be a cost-effective way to continually engage readers. It’s a great way to establish yourself as an authority in your field and build a loyal audience who keeps coming back for more. Make sure to analyze your evergreen content regularly. It can help you understand what type of content readers prefer.