Stephen Jeske

Engagement rate is a metric measuring the level of interaction and audience involvement with content, often expressed as a percentage of total impressions or reach.

The ideal customer profile describes the perfect customer for a business, helping with targeted marketing and sales.

Content is any form of digital or physical media that conveys information. It can take the form of text, images, audio, and video.

Topic authority refers to a website’s recognized expertise and credibility in a specific subject area. It’s often determined by the quality, relevance, and depth of its content, which can positively impact its search engine rankings and visibility.

A content cluster is a group of interlinked articles or pieces of content that revolve around a central topic or theme, working together to provide comprehensive coverage and improve search engine visibility.

Topic cluster is a group of semantically related topics covered across one or more pages of a website.

Brand SERP is the comprehensive display of a brand’s online presence and reputation across various digital channels. It’s represented in the search engine results, showcasing a holistic view of its online identity.

User-generated content (UGC) is content created by customers or users of a product or service, such as reviews, testimonials, or social media posts.

User intent is the goal a user has when they come to a website or interact with an app.

User behavior analytics (UBA) is a type of analysis that tracks user activity on websites and applications.