Stephen Jeske

Keyword research is the process of identifying and selecting relevant keywords to target in content to improve search engine rankings.

Site indexing is the process of storing and organizing web pages in search engine databases so they can be retrieved and displayed in search results.

Search impressions are the number of times a piece of content is displayed in search engine results regardless of whether it was clicked on.

Heatmap analysis is a visual representation of where users click and spend time on a webpage, helping to identify user behavior patterns.

Google Search Console is a tool provided by Google that helps SEO professionals monitor and maintain their site’s presence in Google search results.

Goal funnel analysis is tracking the steps users take on a website or within an application to achieve a specific goal, like completing a purchase.

Evergreen content is content that remains relevant and valuable over an extended period, as opposed to time-sensitive content.

An editorial calendar is a tool used to plan and schedule content creation, including topics, deadlines, and responsible team members.

Duplicate content is content that appears in more than one place on the internet, which can negatively impact SEO rankings.

Domain authority is a metric that reflects the overall strength and authority of a website, often measured on a scale from 0 to 100.