Stephen Jeske

Rank tracking is the process of monitoring a website’s search engine ranking positions for specific keywords over time.

Page Rank is a proprietary algorithm used by Google to rank web pages in its search engine results, based on the quality and quantity of links to a page.

Organic search traffic is the number of visitors to a website who arrive through unpaid, non-advertising search engine results.

On-Page SEO is any optimization technique applied directly to web pages to improve their search engine rankings, including keyword optimization, meta tags, and content structure.

Off-Page SEO is the strategies used outside of the website to improve search rankings, such as link building, social signals, and online reputation management.

Mobile optimization is making sure that web pages are responsive and load efficiently on mobile devices, which can affect search rankings, especially in mobile search.

A meta description is a short summary of a web page’s content displayed in search engine results, which can impact click-through rates.

Long-Tail keywords are longer and more specific keyword phrases that have lower search volume and often result in higher-converting traffic.

The process of attracting and converting prospects into potential customers through content and other marketing efforts.

Keyword performance is assessing how well specific keywords are driving traffic, conversions, and engagement.